How To Powerfully Persuade Others To Your Way Of Thinking

By George Hutton

If you've ever been in conversation with somebody, and you wanted them to do something, or feel something, or think something, then this article is for you. Here I'll show you some easy steps that you can take to easily and quickly influence others to your way of thinking. These ways are very powerful, and have been used by some of top salespeople, politicians and persuaders throughout human history.

Right off the bat, you need to develop rapport. Rapport is that feeling you get when you feel a deep connection with somebody. Like when you first meet this person, and you feel like you share a lot of things in common. Just be relaxed, be yourself, and look for similarities between you and the person you are trying to persuade.

Next is to elicit criteria. Criteria are things that they think are important about something. Like if they are buying a TV, it may be important to them that it be a particular dimension.

The more vague and fuzzy their criteria are, the better. If they want to eat pizza, and all you sell is hot dogs, you've got a problem. But if they want to eat something with cheese, then you've got something to work with. Even better if all they want is something spicy.

But if one of their criteria is something vague like safety, security, popularity, then you've gone something to work with. These can be fairly easy to leverage.

Once you have their vaguely worded criteria, you are ready to attach it conversationally to whatever it is you want them to do. Convince them that their criteria will be fulfilled by doing what you want them to do.

This is best done indirectly, because if you use the direct approach you will sound too much like a salesperson.

So, for example, if they say they want happiness, you can tell them a story about a previous client, that became really happy after buying your product or taking your advice.

The more criteria you elicit, the better off you are. And the longer you can spread out the elicitation and leveraging of the criteria, the better.

This is best done over a long conversation. Get some criteria, talk about something else, get some more criteria. Tell a story about somebody with the same criteria that had it met through your product, talk about something else, do it again. You get the idea.

When you do this the right way, and with patience, by the end of the conversation, they will be begging you to be able to do what you want. This is really powerful.

Of course, it goes without saying that if you use this to trick or manipulate people, you will suffer the consequences. You want to make sure to keep their positive outcome in mind, so everybody ends up better off. - 32509

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